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How to Set Goals for Your Business

Originally published on

For a business to be successful, it must set goals for itself and regularly review the progress it has made. However, setting actionable goals for your business can sometimes be a little tricky. As such, if you want to create viable targets for your company, you may wish to review the following advice from, industry-leading marketing company and founder of the Community Scholarship:

  •  Consider Strengths and Weaknesses

The strengths of your business are the bedrock on which you can build success. The weaknesses will be the obstacles around which you will have to navigate. Consider the two aspects and then set goals that complement the former.

  •  Be Specific

When setting goals for your company, avoid being vague. A target that simply states that you want to get more customers is very tough to actually measure. However, a specific goal which says that you want to bring 50 new customers on board by the end of the year is much better. By having a specific goal in mind, it is much easier to know if you are succeeding or failing along the way.

  •  Set a Deadline

The next time you wish to set a goal, make it time-bound. Whether you want to finish in a month or a year, write it down as part of the goal. Providing yourself with a deadline flips a switch in your head, pushing you to work toward it. Setting a goal without a deadline may just encourage procrastination.

  •  Consider Value

The goal you set for your business must add value to it. Having a schedule full of projects is impressive, but the projects need to take your business forward rather than allow you to stand still or stagnate.

  •  Ensure That Goals are Achievable

While it is always good to reach for the stars, you should try to set a goal that your business can achieve without running out of resources. Consider the time, human capital, and skill set at your disposal and work around these factors.


In Closing

Creating goals is the first step on your company’s road to success. By following the advice from outlined in this article, you will be able to ensure that your goals are viable, actionable, measurable, and achievable.

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